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Splitting Content into Two Columns, e.g. Word Wrap with PHP or CSS + Javascript
(1) it's usually not publicly exposed in a verifiable way, and
(2) I don't think Google takes it into account in its rankings. Since TLA customers are essentially trying to pay for higher PageRank for their own sites, they don't care too much about traffic on the ad hosting site, because they're not going after actual click-throughs the way other advertising systems are.